Supporting digital health and impact focused companies

I provide leadership support, coaching and line management training across digital health and impact focused companies.

My work draws on my experience as an executive leader supporting the transition from startup to Series B scaleup, with expertise in digital health, UX, and people management.

My services

Need help with strategy, designing company processes (like performance reviews), navigating how to build products for the NHS, or filling a leadership gap? I offer workshops, lead projects, and provide fractional leadership—expert senior support without a full-time hire. Read more here.

Need someone with firsthand experience successfully scaling from startup to Series B? I coach at all levels, from C-suite to early-career, across Product, UX, and Operations. My approach flexes between coaching and mentoring, tailored to your needs. See more on my approach here.

Struggling to find line management training that is rooted in practical experience? I deliver training for managers that focuses on real life scenarios. It ranges from sessions on specific scenarios your managers are facing currently, to longer courses tailored to your company’s needs. Read more here.

I currently support clients at

  • Lorna has incredible ability to tackle strategic challenges while staying grounded in real-world realities, especially within the complex NHS context. She brings a wealth of experience and a thoughtful, measured approach to solving both high-level and on-the-ground problems. Lorna isn’t afraid to step back, reflect, and deliver strong, actionable solutions. As a mentor, she takes a holistic view of the company, balancing strategic vision with practical product-level guidance. Above all, Lorna is a truly decent person who has brought a huge amount of value to our company and I look forward to continuing to work with her.

    Govin Murugachandran, CEO

  • Lorna is a living example that leadership built upon kindness and empathy can exist in this world and be incredibly effective 🙏. She has been a rock to many people at Accurx, and has helped me so much personally with my confidence and personal / career development. If you're looking for leadership support, get in touch with her 😊

    Justine La, Senior User Researcher

  • Lorna's extensive experience working within the NHS environment has been instrumental in refining our vision and product strategy to resonate with our target audience. Her deep understanding of the fast-paced and uncertain nature of early-stage development, combined with her expertise and positive attitude, has significantly lightened our load and added tremendous value to our digital healthcare business and us as founders.

    Donna Egan, COO

  • I loved the balance Lorna brought - between diving into specific topics and real examples in detail, while having a clear structure in place. This made our session feel highly personalised and allowed us to connect directly to our own experiences. The flexibility to contribute throughout was incredibly helpful, and I learned a lot because of it.

    Sophie Greenhead, Operations Lead

  • Lorna is a fantastic coach, manager and leader - she was a huge contributor to my confidence and professional growth and I really loved working together. If you're looking for coaching or leadership support I really can't think of anyone better.

    Sam Tucker, Product Operations Manager

  • Usually I struggle to stay really engaged with the theory when it comes to training as it's so hard to put it into practice, but I thought Lorna balanced the theory with real world examples and advice really really well. Because of this, it felt really engaging throughout. I genuinely really enjoyed it and found it very beneficial. Thank you so much Lorna!

    Tash Adkins, Head of Customer Success

A bit about me

Hello! I’m Lorna :)

I’ve been an executive leader, helping scale a startup from an idea to a Series B business with 98% market adoption and commercial success. I’ve managed multiple senior leaders, teams, and departments in fast-paced, challenging environments. I’ve worked with numerous NHS teams to understand their needs and implement real change. With over a decade of experience at the intersection of digital health, product, UX, and management, I’ve dedicated my career to solving complex problems and driving lasting impact.

I began my career in digital health at the Nuffield Department of Surgery, University of Oxford. I worked across primary and secondary care, collaborating with NHS frontline staff to improve their systems. These experiences taught me the importance of spending time with people on the ground to deeply understand their challenges—and how to implement solutions that work in complex environments.

This shaped my work when I joined Accurx as employee number five. I played a key role in scaling the company from startup to scaleup, achieving product-market fit, commercialising the product, and driving 98% market adoption. As VP UX and a member of the executive team, I had the privilege of building and leading teams across User Research, Design, and Support, as well as taking on interim responsibilities managing leaders in Product, People, and Operations. I have an in-depth knowledge of the NHS, and know what it takes to go from an idea into execution. I’ve led teams in high-growth environments, and know how to create a culture where people thrive.

Now, I work with impact-driven companies to do the same. Through leadership support, coaching, and line management training, I empower people, strengthen teams, and help organisations create lasting impact.

Chat with me

Interested in working together or learning more? Reach out, and we can chat about the outcomes you want to achieve!